翻訳と辞書 |
Paid inclusion : ウィキペディア英語版 | Paid inclusion
Paid inclusion is a search engine marketing product where the search engine company charges fees related to inclusion of websites in their search index. The use of paid inclusion is controversial and paid inclusion's popularity has decreased over time among search engines. ==Definition of paid inclusion== The FTC defined paid inclusion as "Paid inclusion can take many forms. Examples of paid inclusion include programs where the only sites listed are those that have paid; where paid sites are intermingled among non-paid sites; and where companies pay to have their Web sites or URLs reviewed more quickly, or for more frequent spidering of their Web sites or URLs, or for the review or inclusion of deeper levels of their Web sites, than is the case with non-paid sites."〔(【引用サイトリンク】url=http://www.ftc.gov/os/closings/staff/commercialalertletter.shtm )〕 Note that paid inclusion is different from paid placement. With paid placement, companies pay search engines to rank higher than they would have ranked if relevancy was the only ranking factor. Paid placement also gives companies guaranteed top rankings if they pay for it. With paid inclusion, top rankings are not guaranteed and only inclusion within the search engine is. Therefore, a company who paid for inclusion within a search engine will still have its rankings determined by relevancy.
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Paid inclusion」の詳細全文を読む
スポンサード リンク
翻訳と辞書 : 翻訳のためのインターネットリソース |
Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.
|
|